investigate effective factors on customer satisfaction throughout electronic services (internet services) melli bank

Authors

سید حسن صالح نژاد

استادیار، دانشگاه پیام نور سید حسام وقفی

مربی، دانشگاه پیام نور حسنعلی قاسمی

کارشناس ارشد مدیریت بازرگانی، دانشگاه آزاد نیشابور زهرا عاقل

دانشجوی دکتری مدیریت بازرگانی، قشم

abstract

today, electronic banking has essential role in banking industry. challenges facing banking industry led to banks make to use electronic banking and delivery services and products throughout electronic banking. moreover, they are trying to understand their customers' needs and everyday increase service quality throughout electronic banking. this research tries to investigate effect of customer satisfaction throughout internet service of bank melli. aim of this research was investigating customer satisfaction of bank melli in mashhad based on end-user of the bank’s system. moreover, we investigate customer satisfaction and individual variables like effect of variables (demographic). we investigated hypotheses of the research throughout sas in order to analyze data. method of research is applicable. based on the collected data, this study is survey. results of research indicate there was not significant relationship exists between demographic factor like age, gender, education and customer satisfaction. finally, factors of research in conceptual model of the research were customer satisfaction and gave essential effect on customer satisfaction.

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Journal title:
حسابداری دولتی

جلد ۱، شماره ۱، صفحات ۶۳-۷۰

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